DCA store launch tracker
Where the new dcamarketing.com stands, and what each side still needs to send before it goes live.
Updated 16 Oct 2026, after our call.
The road to launch
Six steps, in this order. The store is ready behind its password and waits on step 1, plus the two items under the steps.
- 1
Email that will own the store
YouThe store moves into a Shopify account on this email. Pick one the family will keep for years.
- 2
Store moves to your account
We send it, you acceptWe load every product before this step. From here the store and its admin are yours.
- 3
You choose the Shopify plan
YouBasic is enough for an enquiry store. Shopify bills your card.
- 4
Password comes off
UsThe store opens to the public on its Shopify address.
- 5
dcamarketing.com points to the new store
UsFirst we check that no one uses an @dcamarketing.com email on the old host, so no mail is lost. Then the old pages switch to their new addresses.
- 6
Google connected
Us, with your Google accessSearch Console, Google Analytics and the Google Business listing, linked to the new site.
Before step 4 we also need the legal name and GSTIN for the policy pages, and a yes that 88000 12999 is on WhatsApp, since every WhatsApp button on the site opens that number.
SEO
Set up on every page of the new store. Open a row below for the detail.
| Old site (2011) | New store | |
|---|---|---|
| Home page title in Google | "DCA :: Home" | "DCA Marketing, Chandigarh · Home, kitchen and appliances since 1957" |
| Search descriptions | None | On every page and product |
| Store details for Google | None | Address, hours, phone, since 1957 |
| Phone number | An image Google cannot read | Text, tap to call or WhatsApp |
| Sitemap for Google | Missing | Made by Shopify, sent to Search Console at launch |
Product pages 96
- Each has its own Google title with the product, model and "DCA Chandigarh", and a description with the Sector 26 showroom. 86 also give the MRP.
- The model number works in the site search, so "GHGSIDTK300" finds the iron.
- Specifications in a table. Dyson pages also have feature rows and "In the box".
- Every photo has a text description for Google Images, 258 of 258.
- Product data for Google: brand, model, photo, and the MRP where shown. "Price on request" products send no price.
Type pages 17
- Air fryers, mixer grinders, vacuum cleaners, kettles and 13 more, each at its own address, like /collections/home-appliances/air-fryers.
- Each has its own title and description, like "Air fryers in Chandigarh | Home Appliances at DCA Marketing".
- A new type gets the same title and description as soon as its products load.
Home, Brands, D'Decor and Contact pages 4
- Each has its own title and description.
- The home page gives Google the store's address, hours, phone, logo and founding year.
- Brands A to Z lists 103 brands as plain text Google can read.
- The D'Decor page is marked for Google as a page about the D'Decor brand.
Old website links 75
- Every link on the old site's home page now leads to a page on the new store, so the old pages Google still shows (About Us, Kitchenware, Home Appliances) keep working.
- 9 go to Home Appliances, 15 to Brands A to Z and 51 to the home page.
- Tested on the live store with /about.php, /Kenwood.php and /PDF_FILES/BOHEMIA.pdf.
Technical basics
- One main heading per page, and one official address per page, so Google counts each page once.
- A title, description and photo show when a page is shared on WhatsApp or Facebook.
- Checked at desktop and phone width.
Who shows up for Chandigarh searches today
Directories and national stores fill the results
In 18 searches such as "kitchen appliances store chandigarh", "havells air fryer chandigarh", "crockery shop chandigarh" and "dinner set chandigarh", the top results were mostly IndiaMART, Justdial, Flipkart, Croma, Tata Neu and the brands' own pages. No local store's own website came up for an appliance search.
Searched 4 and 16 Oct 2026
Tata Neu holds robot vacuum searches with city pages
It took the top three results for "robot vacuum cleaner chandigarh". Its "Buy Vacuum Cleaner in Chandigarh" page has the city in the title, a written description, one main heading and product data for Google. Our type pages are set up the same way, with the Sector 26 showroom added.
tataneu.com, 16 Oct
Local store sites have no search descriptions
crockeryarcade.com (Manimajra) has no description, two main headings and no city in the title on its appliance and Bosch pages. horeca247.in (Sector 26) has no descriptions on its home, category or product pages.
crockeryarcade.com, 16 Oct; horeca247.in, 4 Oct
Brand dealer pages rank, and DCA is on few of them
Havells lists DCA on its Chandigarh partner page, one of eight dealers, but with Sanjay ji's mobile and "Nearby Punjab Nartional Bank". Bosch lists four Chandigarh stores and not DCA. Dyson shows only its own Elante kiosk, and Smeg lists no Chandigarh dealer. King Koil's DCA page came second for "king koil mattress chandigarh" but shows no phone or address.
Havells, Bosch, Dyson and Smeg store finders, 16 Oct; kingkoil.in, 4 Oct
DCA's own listings
The main Google listing has 4.0 from 11 reviews, under the category "Back office". Justdial has 4.4 from 291 ratings. The other three Google listings get checked once we have access.
Google Business listing and Justdial Sector 26, 4 Oct
No local seller yet for Smeg or Marshall
No Chandigarh store came up for either brand, and no result mentioned "Sector 26" for appliances.
Searched 16 Oct
The search phrases the store is built around
| Products | Phrase their titles carry | Shows up for it today |
|---|---|---|
| Home page | home and kitchen appliances store in Chandigarh | IndiaMART listings and a Faber dealer page, for "kitchen appliances store chandigarh" |
| Home Appliances | buy home appliances in Chandigarh | Brand dealer pages and directories, for "home appliances showroom sector 26 chandigarh" |
| Havells | Havells appliances Chandigarh | Flipkart, Havells partner pages |
| Dyson | Dyson in Chandigarh | Dyson's own store page |
| Bosch | Bosch appliances Chandigarh | Forums, an IndiaMART listing |
| Smeg | Smeg appliances Chandigarh | Nothing relevant |
| Ecovacs | robot vacuum cleaner Chandigarh | Tata Neu city pages |
| Häfele | Häfele kitchen appliances Chandigarh | Not checked yet |
| Marshall | Marshall speakers Chandigarh | National retailers, no local seller |
These searches were run from outside Chandigarh, so a Google search in the city will order results differently and add map results. Organic results take five to six months to build. Search Console shows the real phrases and numbers within weeks of going live.
Decided
These are settled and built. A change to any of them moves to step 2, so it does not hold up the launch.
Design
The current look stays. Photos and banners can change; the layout does not.
Call, 16 OctPrices
MRP only, shown as "MRP ₹2,20,000, inclusive of all taxes". No selling price anywhere on the site.
Soumya, 13 OctHow people buy
Enquiry on WhatsApp or the form on each product. No online payment until stock numbers are in order.
Call, 16 OctContact
88000 12999 for calls and every WhatsApp button, once you confirm it takes WhatsApp. The enquiry form goes to dcamarketing@yahoo.com.
13 and 15 OctRepairs
Free repair on some products. For the rest, the brand's service number and our help with the warranty.
Soumya, 13 OctCatalogue
Everything you send before launch gets loaded. What you do not stock stays hidden, going by your Excel.
Call, 16 OctPhotos
Brand photos mixed with yours, and specs from the brands' own sites. The final photo choice comes last.
Call, 16 OctYour own brand
Featured on the home page and in recommendations, under its brand name.
Call, 16 OctNeeded from you
The build is done on our side. The three items in red hold the launch; the rest fill in the store as they come.
- Holds the launch
Email that will own the store
Step 1 above.
- Holds the launch
Legal name and GSTIN
For the privacy, refund and terms pages.
- Holds the launch
WhatsApp on 88000 12999
A yes that the number takes WhatsApp chats.
Add us to all four Google listings
DCA Marketing, DCA Megamall, D'Decor DCA and DCA18, each with us as a user, for step 6. We then check each listing and suggest which to keep.
Product data, photos and prices 9 items
Excel of products to hide
Anything in the catalogues you do not stock or cannot get. Those stay hidden.
Remaining catalogues and the price list
On the shared Drive folder, before launch.
Photos for 11 appliances
Havells Evolin, Insta 750 W, Trendy, OFR 13 fins with fan, OTG 24R and OTG 28R; Häfele Magnus Prime; three Panasonic; and the colour of Havells HC4055. These stay hidden until they come.
Models to confirm
Nine Panasonic products are not on Panasonic India's site: MX-AC460, MX-AE375, MX-GC3550, MX-GA3395, MX-GA2350, MX-GA3350, NBTD4800, NBTD3200 and SR-WA 18H. The exact code on the box finds them. Also, which Smeg colours you carry.
Prices to confirm
Noritake Lodi's Morning (your sheet and Noritake's catalogue differ); about 10 Havells products where havells.com lists a higher MRP than your sheet; Ecovacs MRPs from the brand, since its brochure prints online prices only and these read "Price on request"; whether Stahl's April 2026 list is MRP.
Your own brand's products
The list, photos and MRP for the 30 to 40 products. Sent before launch, they go on the home page from day one.
Which brands DCA is a dealer for
The site says "authorised distributors for the appliance brands we carry". Tell us which brands that covers, so the line is exact.
Sites you like
For photo and banner style.
Estimated price next to MRP
Soumya to settle with Sanjay ji. Until then the site shows MRP only, as decided.
Where this build ends
The build ends at handover, once the store is live on dcamarketing.com with Google connected. Work after that is step 2, which we agree separately once the store is live.
In this build
- The store as it stands, with every product you send before launch
- The move to dcamarketing.com, with the old links redirected
- Search Console, the sitemap and Google Analytics
- The Google Business listing set up with category, website, hours, 88000 12999 and photos, plus our advice on the four listings
- Fixes to anything we built, for 14 days after launch
Step 2, agreed separately
- New products and ranges after launch
- Dealer listings with the brands (Havells' correction, Bosch, King Koil)
- Written text on the category pages, from Search Console data
- A monthly Search Console check and title changes
- The ideas below
From day one, ask customers for a Google review at billing.
Ideas for step 2
Ideas from our calls, kept out of this build so the launch stays on track.
New name or domain
Not needed to launch. If you change it later, the old address redirects and keeps what it has built.
Online ordering
Shopify supports it, once stock numbers are in order.
Festive banner or ticker
An offer line and an image across the top of the store.
A featured collection
Showpieces or any range you want to push, as a ribbon on the home page.
Better photos
Your enhanced photos, swapped in.
Sector 18 showroom
After Sector 26 is live.